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The History of WHATCHAMACALLIT Candy Bars
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Even the humble PayDay got a chocolate-covered partner last summer. So now Whatchamacallit has been given a companion of its own: Whozeewhatzit. Whozeewhatzit has the same basic framework as Whatchamacallit: a crispy base with a layer of another flavor on top, all coated in chocolate. But in the case of Whozeewhatzit, the crisp is chocolate and the flavored layer is peanut butter creme instead of caramel.
Whatchamacallit bars were first introduced in From to , Whatchamacallit has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating. Hershey's Whatchamacallit is found in recipes for various food items, including pies , cookies , cheesecakes , and cupcakes. The advertising for the Whatchamacallit peaked in the s, after this period Hershey Company ran noticeably fewer advertisements for this product. However, despite the lack of attention the company gives it compared to its other products, the Whatchamacallit is still in production as of In Canada, an identical candy bar [ citation needed ] is marketed by Hershey's as Special Crisp , but does not have the wide distribution in Canada that the Whatchamacallit has in the United States. In the Hershey Company began to change the ingredients for some of its products, replacing the relatively expensive cocoa butter with cheaper oil substitutes. Such cost-cutting was done to reduce production costs and avoid price increases for its products. Hershey's changed the description of the product and altered the packaging slightly along with the ingredients.